Colours

The 25 best Google Fonts for branding

Ranked by how well they hold up in real brand work: logos, signage, packaging and screens. Each one has enough character to carry a logo and enough range to build a system around. Updated October 2026.

  1. 01 DM Sans Low contrast and endlessly useful. If you need a body font and don't want to think about it, start here. Try it →
  2. 02 Fraunces Soft, chunky and a little wonky. Very good on coffee bags, bakery signs and menus. Try it →
  3. 03 Instrument Serif Tall, sharp and quietly fashionable. Looks expensive at large sizes, so keep it for headlines. Try it →
  4. 04 Bricolage Grotesque Ink traps, plenty of character and a big weight range. For brands that want to be spotted across the street. Try it →
  5. 05 Schibsted Grotesk Drawn by Bakken & Bæck for the Norwegian media group Schibsted. Confident, with a bit of grit. Try it →
  6. 06 Space Grotesk A grotesk with odd little details. Technical without being cold, which is why startups like it so much. Try it →
  7. 07 Syne Gets wider as it gets bolder. A favourite of design studios that want to look like design studios. Try it →
  8. 08 Newsreader A proper reading serif from Production Type. Comfortable over long copy and happy next to most sans serifs. Try it →
  9. 09 Hanken Grotesk Clean and gently humanist. A dependable body font that never makes a fuss. Try it →
  10. 10 Stack Sans Headline Koto's typeface for Stack Overflow. Friendly, tidy and built for headlines. Try it →
  11. 11 Gloock High contrast with plenty of presence. Puts a property brochure or a wine label in a good suit. Try it →
  12. 12 Familjen Grotesk Made by the Stockholm agency Familjen. Warm curves that suit design-led homeware and retail. Try it →
  13. 13 Bodoni Moda Crisp hairlines and serious contrast. Made for fashion wordmarks and magazine covers. Try it →
  14. 14 Inter Tight Inter with the spacing pulled in for headlines. Clean, neutral and very at home in a product team. Try it →
  15. 15 Young Serif Heavy, friendly and slightly old-fashioned. Feels like the sign above a decent independent shop. Try it →
  16. 16 Funnel Display A characterful display sans from the Swedish brand studio NORD ID. There's a matching text version, Funnel Sans. Try it →
  17. 17 Unbounded Wide, rounded and loud. Built for music, events and tech launches. Try it →
  18. 18 Mozilla Headline Mozilla's own headline font, drawn by Studio DRAMA. Comes in several widths, which helps in tight layouts. Try it →
  19. 19 Manrope A calm, modern sans that stays clear at small sizes. Popular with fintech and service brands. Try it →
  20. 20 Cormorant Garamond Light and refined, at its best when set big. Popular with beauty and wellness brands, for good reason. Try it →
  21. 21 Archivo Sturdy and practical, with widths from narrow to wide. Holds up well on signage and wayfinding. Try it →
  22. 22 Big Shoulders Display Condensed and originally drawn for Chicago's city branding. Strong for sport, venues and signage. Try it →
  23. 23 Epilogue A grotesk with a squared-off voice. A solid all-rounder for agency work. Try it →
  24. 24 Libre Caslon Display Bookish and calm. A natural fit for publishers, galleries and arts organisations. Try it →
  25. 25 IBM Plex Mono IBM's monospace. Engineered, but with some warmth. Good for specs, data and product details. Try it →

Disagree with the order? So does everyone. See all 44 brand fonts.